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⌘ Freelance B2B ad operator

I'm a hands-on ad builder, not a strategy consultant.

I'm Mika Lind. I run B2B digital advertising that delivers qualified leads to sales — Google Ads, LinkedIn Ads, and measurement done properly.

Mika Lind

I'm a Finnish freelance ad operator. I've been doing B2B advertising for eight years — first at two specialized agencies, then independently since 2017. Over the years I've worked with more than thirty companies, from Finnish SMEs to multinational consulting groups with hundreds of millions in revenue.

I work from wherever there's good connectivity and a quiet room. My clients are Nordic B2B companies that typically have an in-house marketing team or at least one person responsible for content and brand. My job is to handle the advertising — start to finish.

What it means

What a freelance ad operator means

I'm not an agency that sends a junior specialist and a monthly report. I'm not a strategy consultant who leaves a slide deck and disappears. I'm not a full-time hire that needs funding without certainty of results.

I'm one capable person who builds and optimizes your advertising in practice — sitting inside Google Ads and LinkedIn every day, adjusting bids, writing tests, fixing measurement when GA4 breaks again. You handle content and brand, I handle advertising. Clear boundaries, no unnecessary meetings.

Principles

How I think about advertising

  1. 01

    Long-term partnership, not a short project

    Advertising is a machine built over months, not weeks. The best results come from client relationships that last years — the machine learns, data accumulates, and optimization moves from speculation to science.

  2. 02

    Measurement before advertising

    If you can't measure advertising properly, you can't optimize it. I always start by building measurement — GA4, GTM, Enhanced Conversions or CAPI when needed — because without it advertising is guesswork.

  3. 03

    Less is more

    One channel done well produces more than five done mediocrely. I refuse to scatter budget across channels whose role in the advertising machine I don't understand.

  4. 04

    Straight talk, no buzzwords

    I tell you honestly what works and what doesn't. If I think one of your ideas isn't worth pursuing, I say so — softer or more directly depending on the situation, but I say it.

Background

Background

10+ years of digital marketing. Started at Kuduul and continued at another specialized agency for a couple of years before going freelance in 2017. Since then I've worked directly with clients — small companies in restructuring, growing technology firms, and international groups like Capgemini.

A few worth mentioning: Capgemini, Recright, Ahlberg Data, Eltete TPM, Scanoffice.

Working together

Are we a fit?

Let's start with a conversation — tell me about your company and the current state of your advertising, and we'll see if I can help.

Get in touch →