⌘ B2B digital advertising · est. 2017
I build and optimize digital advertising for B2B companies, which delivers qualified leads to sales.
Your team handles content, I handle the advertising.
- +40%Conversions (Ahlberg Data)
- 8 yrsB2B advertising (since 2017)
- 30+Clients over the years
- €1M–€100BClients' revenue range
Conversions have grown by roughly 40%, and that's translated into concrete revenue growth.
The situation
Many companies spend on advertising but don't know what they're getting for it
Many companies invest significant sums in advertising, but it often feels like a black box. Money goes in, but it's hard to see what comes out. Activity is scattered across channels without a unified strategy that genuinely serves business goals.
Sound familiar?
- You're not sure which activities are producing qualified leads and which are just burning budget.
- Reporting is fragmented, and there's no clear, real-time view of how advertising is performing.
- Advertising lacks a clear direction and goal that would actually drive sales growth.
Working together
Are we a good fit?
My approach isn't for everyone. It's designed to serve a specific kind of company best. Our work together will most likely succeed if you recognize yourselves in the following:
- You already have a marketing lead or a small marketing team responsible for brand and content, including the video and visual material needed for advertising.
- You want an experienced partner who designs the advertising strategy, builds and optimizes paid advertising, and handles tracking and analytics independently.
- You value a partnership where you can trust an expert to handle agreed work independently and proactively.
- You understand that effective marketing is a long-term investment in growth, not a short-term cost line.
Approach
Turning uncertainty into measurable growth
My job is to act as your strategic partner and give your advertising a clear direction. I don't sell visibility. I build a measurable strategy that delivers predictable, profitable results.
A clear process, clear results.
My approach is designed to deliver results without bureaucracy or excessive meetings, both of which cost time and money but rarely produce much value. I focus on three areas that ensure ad spend doesn't go to waste.
Process
Three steps to results
- 01
Strategy and goals
First we define your most important business goals together. You can send me a brief covering your key products or services, audiences, and competitors, if you have one. It's not required; in a remote meeting we go through these questions in conversation, and based on that I create a clear advertising strategy: which channels we use, who we target, with what messages, and toward what goal.
- 02
Build and optimize
Once direction and goals are agreed, we move to execution. I build the campaigns and reliable conversion tracking using your assets, namely copy, images, and video. From there I take ownership of continuous, independent optimization to drive the best results.
- 03
Transparent reporting
You get a real-time report where you can follow the agreed metrics. On the second Monday of every month you also receive the previous month's advertising numbers by email as a written report. This way you can see how advertising is developing, without time-consuming meetings.
Who
Who am I?
I'm Mika, a freelancer doing digital advertising for B2B companies. I've been doing this work for over eight years, both in a consulting firm and independently.
My main channels are Google Ads and LinkedIn Ads. Alongside them I build the conversion tracking, analytics, and reporting so you know exactly what advertising is delivering.
By nature I'm a problem-solver and a technical builder. I work independently without unnecessary meetings, because my approach is structured so things get done without anyone having to chase me.
My clients are typically Finnish and Nordic B2B companies with revenues between €2–100 million. Most have an in-house marketing team or lead handling content and assets. I handle the advertising.
Selected clients
Working together
Let's start working together
Tell me briefly about your situation and I'll reply by email within a couple of business days.
Get in touch →